A Golden (Anniversary) Weekend in LA: Celebrating the Past. Shaping the Future.

Written by Lou Lenzi, Director of Industrial Design for GE Appliances

As part of a growing relationship between our Industrial Design team and UCLA’s Architecture and Urban Design department (see my December 3, 2015 post ), Monogram was a sponsor of the department’s 50th anniversary gala on March 19th.


After-school assignment: celebrating 50 years of design excellence

Among those joining us at the celebration was our good friend and noted Los Angeles kitchen and bath designer Laurie Haefele and Professor Craig Hodgetts, an AIA- award winning architect and teacher.


Professor Craig Hodgetts; Laurie Haefele, Associate A.I.A, ASID, NKBA; and Lou Lenzi

The evening included remarks by Dean Block, UCLA’s Chancellor, and Hitoshi Abe, Chair of the School of Architecture, along with thoughtful tributes to Denise Scott Brown (co-author of Learning from Las Vegas), architectural preservationists The Palm Springs Modern Advocates, and industrial designer Yves Behar (designer of the GE WattStation, the Movado Edge and the Sodastream Source, among others). It was a terrific evening, and as they say, “here’s to the next 50 years!”

While in LA, my wife and I took the opportunity to play tourists and checked-in on two must-see’s for any designer.

After a Friday morning review of the graduate architecture student’s Cybervillage projects, it was off to the newly renovated Petersen Automotive Museum on Wiltshire Boulevard. Whether you’re a car enthusiast or not, the mark the automobile has made on Southern California is undeniable. The museum recognizes this history in an upbeat and vibrant fashion and is worth a visit.


The Silver Gallery at the renovated Petersen Automotive Museum

Saturday morning was spent enjoying the buildings, grounds and art at the Getty Center. The views from its hilltop perch in the Santa Monica Mountains are worth the trip alone, providing the viewer with a unique perspective of LA.

And I must sheepishly admit that as an admirer of modernist architecture, I was more enamored with the Getty’s architecture than the art on display in the galleries. Shame on me.


A Modernist’s mecca: Richard Meier’s Getty Center

Micro-topics in a Macro-space

Written by Lou Lenzi, Director of Industrial Design for GE Appliances

I recently had the pleasure of visiting UCLA’s Architecture and Urban Design (A.UD) department located at the Hercules Campus in Playa Vista, CA, the site where Howard Hughes built the infamous “Spruce Goose” aircraft in the 1940’s.


The Hercules Building then

The Hercules Building now

The Hercules Building now

Ironically, I was invited to this cavernous space to talk with a group of post-professional Masters of Architecture students and faculty about micro-things, specifically our Monogram micro-kitchen concept for small scale homes and GE Appliances FirstBuild micro-factory.

The students are engaged in a year-long research project that explores what “community” will mean in the second half of the 21st century, factoring in rapidly changing developments in technology, communications, transportation, healthcare and other major societal forces. So it was fitting to visit and exchange ideas around the future of housing and the future of manufacturing.

As a designer, I find it beneficial to occasionally get out of the studio here in Louisville, spend time with design and architecture students and take a look at the world from their perspective. I often find myself becoming the student in these situations.

The design team here at GE Appliances is excited to see this project develop and I promised the faculty to stay close as their research project progresses. It shouldn’t be too tough to get the design staff to visit the class in Southern California – particularly during the winter months.