Tag: Monogram appliances

Leanne Ford’s “blank canvas” breaks the rules and creates a masterpiece

“I consider the spaces we live in a blank canvas to create in and on.” In renowned designer Leanne Ford’s latest project, that sentiment was taken quite literally with the home’s commissioned art drawn directly on the walls. Meant to be a quick-flip, the cozy home found a new owner about halfway through the project: one of Leanne’s close friends, a lifestyle blogger and foodie who puts the kitchen’s Monogram appliances to good use.

Jean Stoffer, A Woman of Many Design Talents

Jean Stoffer is a woman of many talents: interior designer, retail entrepreneur, television personality, “slow” house flipper, and published author. The longtime designer is well known for creating timeless kitchens, and in recent years, she’s embraced the use of luxury appliances—Monogram in particular—in her designs.

Coastal Carolina charm makes 2022 Southern Living Idea House a ‘Great Escape’

Situated on the picturesque North Carolina coast, the 2022 Southern Living Idea House fulfills all the requirements of a quintessential “Great Escape.” Incorporating the sleek luxury of state-of-the-art Monogram appliances, the design team created a home that is both “luxurious and thoughtful in its design.” The picturesque coast of North Carolina was just what Southern Living sought in a location…

Creating a ‘Harmonious’ Kitchen

A retired Connecticut couple set out to reimagine their “well-worn and well-loved” mid-century home, tapping architect and kitchen designer Peggy Rubens-Duhl, AIA, to lead the renovation. The result is a “modern, organic, light and harmonious” kitchen featuring multipurpose gathering spots, contrasting materials, and state-of-the-art Monogram appliances.

An Urban Firehouse in Dallas

Written by Kim Mays, content strategist for Monogram Appliances

An inspired love for modern architecture and a need for a unique local event venue led Ginger Curtis, to create the Urban Firehouse in the Dallas/Fort Worth area. The elegant, contemporary space serves as home to Urbanology Designs, but also contains private offices and a large event rental space with kitchen area that features Monogram appliances.

As president of Urbanology Designs, Curtis loves the unique architecture of the former fire house. The former bays where firetrucks were housed now features paned glass windows and large double doors that open to a spacious rental area with polished concrete floors and modern accents. It’s perfect for a small wedding reception or company party. From the photo gallery, you can see it is a flexible, beautiful space that follows Curtis’ “relaxed, modern, California-casual vibe” that can be found in a lot of her designs.

The Urban Fire House includes five areas: the engine room, conference room, kitchen, private bathrooms, and an outdoor patio with expansive back garden. Flooring in the conference room is wide white oak plank, which stands out nicely against the painted walls done in All White by Farrow and Ball, which is used extensively throughout the venue. The cabinetry in the kitchen continues the wood tone with rift sawn white oak cabinets with slab fronts. Says Curtis, “I absolutely love our cabinetry—it really makes all the appliances and décor sing.” The countertops are Cambria quartz, which continues the bright, airy California-coast feel.

According to Curtis, her team is in love with the Monogram appliances: “Not only are they beautiful and functional, but we get compliments on them all the time. By far our favorite feature is the Autofill water pitcher in our column refrigerator.”

We love the look of this unique, multi-function space and are honored that they chose Monogram to finish out the kitchen space.

Form and Function: New Monogram Website is Sleek, Modern — And User-Friendly

The new Monogram collections feature high-end appliances designed to function as fabulously as they look.

The same can be said for the redesigned Monogram website.

Monogram tapped into the expertise of master designers to create a contemporary feel for its new Statement Collection and Minimalist Collection, both of which were launched in early 2020. The end result: luxury appliances that exude elevated craftsmanship, meticulously selected materials and attention to detail.

These characteristics are reflected in the new-and-improved Monogram website, too.

“I would describe the new aesthetics as bold but tasteful, airy and sophisticated,” Marie Davis, senior digital marketer with Monogram, says of the new website. “We are using larger, more full-width imagery, which gives the site a very modern feel.”

The site’s design is elegant and unobtrusive, taking a backseat to the images that highlight the brand.

“We really wanted to showcase the design elements of the new collections in the beautiful kitchen photography throughout the site, and on the Statement Collection and Minimalist Collection pages,” Davis says. “We also highlight key materials or performance features in each product line, such as the sapphire crystal knobs on our gas cooktops. It really helps to tell the story of the quality materials and engineering of our products.”

The site’s aesthetic is modern and sleek, yet it doesn’t sacrifice function for the sake of form — which perfectly aligns with the Monogram brand.

The website now features a more streamlined navigation, enabling users to see product specifications in fewer clicks. It also shows key features and specs on product results pages to allow for quick reference while browsing.

“We know that a significant percentage of appliance shoppers begin their journey online, so we want to have a beautiful destination where they can explore our products and easily find information and specifications,” Davis says. “User experience is an important part of site design.”

And though the new site is subtle and sophisticated, it’s far from boring. There are engaging animations and interactive features, along with personalized touches, such as quotes from designers highlighting what they love about particular Monogram products.

When asked what inspired the look of the new Monogram website, senior UX designer Amber Glisson points to the streamlined luxury feel and refined aesthetic of both the Statement Collection and the Minimalist Collection.

“It is important to show the elegance in the industrial design and thoughtfulness of the engineering with every opportunity we have in marketing to a savvy luxury audience,” Glisson says. “A website is often the first touchpoint someone experiences as they are researching what to buy. The more effectively we provide them with the information they need to find the right fit, the more likely they are to want to experience the appliances firsthand.”

Take a look at the new website — and come back often, as Monogram will update the site regularly throughout the year to reflect new products as they are released.