Tag: Instagram

NeoCon 2016

Written by Georgie Vetter, Product Specialist at the Chicago Monogram Design Center

Last month, the Merchandise Mart in Chicago held its annual designer exposition, NeoCon. NeoCon is one of the most recognized and attended trade shows in the industry. This year, more than 50,000 designers walked the halls of the Merchandise Mart viewing the latest and most innovative solutions in commercial design. NeoCon has remained focused on being at the forefront of changing commercial design and business trends.


The Monogram Design Center was buzzing throughout the three-day exposition, with many designers walking through showing a lot of interest in induction cooking. During NeoCon, the Monogram Design Center showcased Sous Vide cooking, a method of cooking in which food is sealed in air-tight plastic bags then placed in a temperature controlled water bath which brings meats, fish, and poultry to the perfect internal temperature each time. We also introduced designers to the new pizza oven, which will be making its debut in the Chicago Design Center later this fall. The Amazon Echo made an appearance during NeoCon. Designers were shown how Monogram appliances are able to be integrated within a smart home. The designers that came through were very intrigued by the pizza oven and expressed a lot of enthusiasm toward the new product. We know they are looking forward to seeing it in person!

On the Tuesday of NeoCon week, Sheri Gold, National Showroom Manager, presented a CEU to a group of designers on how to grow their business through social media. The Social Media CEU offers in-depth explanations of four social media platforms (Twitter, Houzz, Instagram and Pinterest) and how best to use them within the design world. The CEU also provides a brief overview of Hootsuite, Periscope and Snapchat. During the CEU, we had a panel that included Julie McCrary, Social Media Manager for White Good; Monogram Lead Product Specialist Christina Dragota; and Monogram Product Specialist Georgie Vetter to provide their input during the presentation.

Overall, NeoCon was a great week for the Monogram Design Center. We were able to make many new designer contacts and enjoyed being able to give more information on Monogram appliances and what we are doing next.


Designer profile: Kirsten and Darrell Becker

The Monogram Experience Center (MEC) brings designers to Louisville, Kentucky, for three-day experiences to learn about Monogram, the design process, our appliances – and even cook with them! We interviewed each designer to learn a little more about their background and design experiences.

Today’s profile highlights Kirsten and Darrell Becker with Becker Studios in Santa Barbara, California.

Kirsten and Darrell Becker, recent participants at the Monogram Experience Center in Louisville, Kentucky

Kirsten and Darrell Becker, recent participants at the Monogram Experience Center in Louisville, Kentucky

SRFD: How did you become interested in design?

Kirsten and Darrell: We have always been taken by that relaxed, perfectly satisfied feeling you get in a space that’s done right. But we are more affected by what’s wrong in a space! When it just feels a tad bit off or seriously awkward, that’s what inspires us to look at it from different angles and create a certain mood and better flow that puts anyone that enters it in a “feel good” place. After working separately for many years, Kirsten, a designer, and Darrell, a custom builder, found that collaboratively, their work exceeded expectations, so Becker Studios was established as a one-stop shop for design/build projects. We always stick to two mottos. First: Dream. Design. Build. Then: Rearrange, Refine, and LIVE!

SRFD: Tell us about a recent project you really enjoyed.

Kirsten and Darrell: We recently completed a massive commercial development project – The Mill. The Mill is a marketplace featuring local merchants with Santa Barbara roots. We purchased the property, had a vision for it, designed it, processed it, built it and procured the proper tenant mix to bring it to life. What’s special about The Merchants is that they all produce and serve their products – beer, wine, BBQ and more – on site, so it is the ultimate inception to finish experience. The Mill also includes our offices and Becker Studios’ design outlet, Millworks. As a brand extension of Becker Studios, it features our own unique furnishings and designs. We sourced recycled barn wood from Wyoming and created custom, one-of-a-kind hardware, gates and panels to make it feel of era and authentic. It has been a long road, but the results are beyond what we pictured. We are thrilled to watch our vision come to life on such a large scale! Anyone can watch our journey through @themillsb on Instagram!

SRFD: A trend you’re over?

Kirsten and Darrell: Restoration Hardware knocking off every cool, unique relic that ever existed – and doing a great job at it!

SRFD: A trend you’re excited about?

Kirsten and Darrell: Raw, authentic goods displayed at the heart of design. Living finishes are comfortable to soak in, plus they are low maintenance and better for the environment.

SRFD: What did you learn in Louisville?

Kirsten and Darrell: Appliances not only need to be user friendly and super functional, but also on the cutting edge of design. And not all designers are good cooks…even with Advantium at their fingertips!

Follow along with Kirsten and Darrell on Instagram at @beckerstudios.