Tag: Dwell

First Half Recap of the Monogram Modern Home Tour

We recently interviewed Alex Skobel, Monogram Designer Development Manager and lead for this year’s Monogram Modern Home tour, to find out her thoughts on the first half of the tour. The Monogram Modern Home tour will resume next month (September 9 and 10) in Houston, Texas.

SRFD: What have you learned from the first three tour stops?

Alex: The first three stops have been a huge success for the Monogram brand. I would say the biggest thing we learned is that it is key to tie the Monogram Modern Home to an event that is going on in the local market to help drive traffic.

SRFD: What do you think you will do differently in the next three tour stops?

Alex: We have done a great job connecting with the designer community, but we are going to really amplify the communication through the local NKBA and ASID chapters for the rest of the stops.

SRFD: Favorite experience so far?

Alex: My favorite experience so far was the panel discussion we had at the DODLA show. The panel consisted of Michela O’Connor-Abrams, CEO of Dwell; Lou Lenzi, Director of Industrial Design for GE Appliances; Jamie Derringer, founder of Design Milk; Gretchen Hansen, founder and CEO of Decorist; and Lisa Blecker, Director of Marketing at Resource Furniture. What a great group of smart, creative and experienced people. The audience was so engaged with them and I loved it!

Alex's favorite panel at DODLA

Alex’s favorite panel at DODLA

SRFD: The city you’re most looking forward to?

Alex: I’m really looking forward to the Miami stop, since we are tying that event to Design Miami which happens November 30 – December 4.   Should be a fabulous couple of days in Miami with the designer community.

SRFD: A city you would love for the tour to visit?

Alex: I would love for the tour to visit Denver because it’s an up and coming city with lots of culture to it.

Monogram Modern Home in LA June 24 – 26

Join us on for our second cross-country modern design road trip with Dwell. Our first destination in May was Seattle, Washington; then we stopped in San Francisco, California; and this weekend we’re traveling to Los Angeles, California!

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The Monogram Modern Home will be joining thousands of architecture and design enthusiasts at Dwell on Design LA, America’s largest design event at the Los Angeles Convention Center June 24- 26. The home will be located in the Dwell Outdoor section of the show floor. Guests must be registered for Dwell on Design to attend. The Monogram Modern Home will be open for tours, live product demonstrations and culinary tastings prepared by our tour chef.

For accredited industry professionals, please join us on Friday, June 24 for a day of continuing design education. For additional details and to register for the CEU’s, visit the Dwell website.

Find Monogram on Twitter and Instagram.

Find Dwell on Twitter and Instagram.

We’re hitting the road again!

A new Monogram Modern Home is on tour!

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This spring, Monogram and Dwell embark on another epic cross country modern design road trip, stopping in six cities across the U.S. Join us in celebrating craftsmanship, innovation, and design ingenuity in a modern home featuring luxury Monogram appliances. The home will host a variety of lifestyle events including continuing education credits, culinary tastings and live product demonstrations.

We will visit:

  • Seattle, WA on May 20 – 21
  • San Francisco, CA on June 10 – 11
  • Los Angeles, CA on June 24 – 26
  • Houston, TX on September 9 – 10
  • Atlanta, GA on October 7 -8
  • Miami, FL on December 2 – 3

Learn more about our upcoming road trip here and we will see you soon!

Method Homes and the Monogram Modern Home

Written by Brian Abramson, co-founder of Method Homes

Method Homes is a modern prefab builder based out of Seattle that focuses on well-designed, sustainable homes that are built offsite with a high level of craftsmanship and architectural detailing.

We were thrilled to receive a call from Dwell discussing the possibility of building the Modern Monogram Home. As these things tend to materialize quickly, the timeline for design and construction was extremely tight. The Method, Dwell and Monogram teams worked in conjunction with the architects at Chris Pardo Design: Elemental Architecture to turn around a a fully engineered design and specifications over the course of several weeks instead of the months it would normally take. This is a testimony to the shared vision for the home and the design sensibility of the whole team.

It is important for Method Homes to remain innovative in the home-building space. The collaboration with Monogram enabled us to focus on innovation by using state of the art appliances, a commercial double wall siding system, accordion doors and expansive window and door packages, and by designing a home that could withstand travel and multiple installations.

Method Homes learned a lot about the logistics of a multi-city tour through the Monogram Modern Home experience and it was gratifying to see the reactions of all that visited in every city. The feedback we received is that visitors were impressed with the quality and materials in the home. We were pleased to see the home looking none the worse for all the travel when it got to it’s final tour stop in Boston. The home held up remarkably well and looked as new as when it left our plant months earlier.

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Inside the Monogram Modern Home in Portland, Oregon

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Outside the Monogram Modern Home in Portland, Oregon

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Exterior of the Monogram Modern Home in Austin, Texas

 

Construction of the Monogram Modern Home at Method Homes facility

Construction of the Monogram Modern Home at Method Homes facility

Design Chicago

On October 6 -7, the Merchandise Mart in Chicago created the Midwest’s largest annual residential design conference for interior design, architecture, and luxury homebuilding called Design Chicago. Over 2,000 trade professionals attended. The focus was on kitchen, bath and home furnishings and included 120 showrooms located on three floors and over 600,000 square feet of the Merchandise Mart space. Presentations were made by the industry’s most acclaimed designers and thought leaders. Over 35 CEU courses were available, as well as showroom open houses, hospitality events and new product debuts. There was a Ones to Watch reception toasting up and coming designers. And the event culminated in a Gala celebrating top residential designers, architects, and luxury custom home builders.

In the Monogram Design Center, we were excited to host a CEU on the The New Face of the Affluent Consumer-taught by Dwell CEO Michela O’Connor Abrams. The session was completely filled on the day it was announced, and received rave reviews from the attendees. She also hosted our afternoon showroom VIP designer cocktail event and shared a visual presentation on Dwell’s Take on Modern Design. It was a packed house with an excited crowd. The Monogram Design Center was a favored place during the event, with Chef Jon’s delicious light bites and a signature cocktails.

Michela Abrams, Dwell CEO

Michela O’Connor Abrams, Dwell CEO

 

Interview with Monogram Modern Home Chef Hayley Christopher

As you may remember, Monogram partnered with Dwell earlier this year on the Monogram Modern Home – a custom, 825 square foot home which showcased the craftsmanship and innovative features of Monogram’s newest and most popular high-end appliances. Over the course of six months, the Monogram Modern Home traveled to Portland, Los Angeles, Phoenix, Austin, Dallas and Boston. In each location Chef Hayley Christopher prepared delicious treats and appetizers for guests using the Monogram kitchen appliances. We interviewed Chef Hayley to learn a little more about her and her experience on the Monogram Modern tour.

Chef Hayley Christopher in the Monogram Modern home kitchen in Boston, Massachuetts

Chef Hayley Christopher in the Monogram Modern home kitchen in Boston, Massachusetts

SRFD: What did you learn participating in the tour?

Chef Hayley: The Monogram Modern Home tour (MMHT) was such a fabulous experience and unique opportunity for me as a chef. I have worked in catering for six years now and television for four, in both of those environments you learn to adapt quickly and “figure it out or make it work.” Since the tour was centered around an actual home traveling across the country, we had times where the house hit traffic, couldn’t get in the city, or had mechanical issues. I really had to put those adaptability skills to the test. Each city was different and awesome in it’s own way, but no two were the same so the approach couldn’t be either. The old adage proved true, you never stop learning or adapting. I think I really tapped in to my “go with the flow” mentality and just had fun enjoying the ride of the MMHT. It always worked out and blossomed into a great tour stop, creating valuable connections with the community.

SRFD: Any Advantium tips you’d like to share?

Chef Hayley: The Advantium is hands down my favorite piece of equipment in the Monogram Modern Home. The versatility of it allows you to multi-task in the kitchen and get back to the real reason people cook, allowing you to enjoy time with family and friends. No gimmicks, this oven can microwave popcorn, reheat a casserole, speed-cook a whole chicken, and perfectly cook a moist piece of fish with crispy skin. The guess-work is taken out of cooking so you don’t have to be a chef to operate it. Play with it is what I’d say, step back and let it cook for you, I’m sure you’ll love it just as much as I do!

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Monogram Advantium, wall oven and French door bottom freezer refrigerator in the Monogram Modern Home kitchen

 

SRFD: What’s your background and how did you come to participate in the tour?

Chef Hayley: I am a chef by trade and have been working the hospitality industry for over ten years. A natural transition in Los Angeles was to television where I work as a chef, food and prop stylist, providing picture-perfect dishes for shows and cookbooks. Through catering, I cooked many events for Dwell Media and was delighted when they asked me to hop on board with this project. I am currently self-employed, owning and operating Haystack Kitchen LLC, which specializes in private chef services and food/prop styling.

SRFD: Favorite experience during the tour?

Chef Hayley: I had the privilege of working with many farm to table chefs over my career who taught me the importance and benefits of cooking seasonally. When I was asked to do this tour, I was elated about the idea of cooking seasonally in each city and drawing from local, native cooking styles. I’d seek out those local ingredients, some of which were indigenous to their location, draw from local influences and put my own California twist on it. Creating these menus was so much fun and I really got to geek out with it, researching and cultivating truly unique menus for each stop. The specialty cocktail in Dallas, for instance, used not only seasonal produce but also liquor from a local distillery to really make it personal. You just don’t get that experience cooking in one place all the time, I absolutely loved that challenge!

SRFD: Most frequently asked question?

Chef Hayley: It’s a tie between, “do you cook at home?” and “what’s your favorite thing to cook?” Oh man, everyone always wants to know that and it drives chefs crazy. I love to cook, but I also love to experience other people’s cooking styles by eating out. I am so fortunate that as a chef my “research” is both consumable and sociable, so needless to say I definitely try and take advantage of that.

SRFD: Any cities you would recommend the tour should visit?

Chef Hayley: If I’m selfishly planting a seed for some fabulous locations that I can play with pristine ingredients, I’d say Colorado for sure. The South, I love the south and try to get down to see my Godmother in Mississippi yearly, the culture, food and people are just so vibrant down there … Perhaps, Tennessee, Georgia, the Carolinas, heck, New Orleans. Honestly, anywhere would be fun…that’s the beauty of the States, so diverse, I’m just happy to be a traveling chef for a bit and get out of my comfort zone.

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Delicious appetizers created by Chef Hayley at the Monogram Modern Home in Phoenix

Monogram Modern Home in Boston September 11 and 12

We’re traveling on a cross-country modern design road trip with Dwell in a prefabricated house, custom-built and outfitted with Monogram appliances. Our first destination in April was Portland, Oregon; in May we visited Dwell on Design in Los Angeles, California; in June we visited the Phoenix, Arizona metro area; we traveled to Austin, Texas, in July; last month we visited Dallas, Texas; and this weekend we will be in Boston, Massachusetts!

boston-header We will be popping up at The Innovation and Design Building September 11th – 12th during the American Field Exhibition and Market.

On Friday September 11th, the home will host a series of Continuing Education Units (CEUs). Check out the details and sign up here!

On Saturday, September 12th, the doors will be open to the public. Plus! When you stop by, you will have the chance to enter to win a Monogram appliance. A full schedule of events is listed here.

See you there!

Find Monogram on Twitter and Instagram.

Find Dwell on Twitter and Instagram.

Monogram Modern Home in Dallas August 21 and 22

We’re traveling on a cross-country modern design road trip with Dwell in a prefabricated house, custom-built and outfitted with Monogram appliances. Our first destination in April was Portland, Oregon; in May we visited Dwell on Design in Los Angeles, California; in June we visited the Phoenix, Arizona metro area; we traveled to Austin, Texas, last month; and this weekend we will be in Dallas, Texas!

mmh-dallas-header-vtwoWe will be popping up at the Shops on Hi Line | Dallas Decorative Center on August 21st and 22nd.

On Friday, August 21st, the home will host a series of Continuing Education Units (CEUs). Check out the details and sign up here!

On Saturday, August 22nd, the doors will be open to the public. Plus, when you stop by, you will have the chance to enter to win a Monogram appliance. A full schedule of events is listed here. Sign up for CEUs, join us at the open house and follow us on social media for surprise – yet to be announced – events and giveaways.

See you there!

Find Monogram on Twitter and Instagram.

Find Dwell on Twitter and Instagram.

Monogram Modern Home in Austin July 17 and 18

We’re traveling on a cross-country modern design road trip with Dwell in a prefabricated house, custom-built and outfitted with Monogram appliances. Our first destination in April was Portland, Oregon; in May we visited Dwell on Design in Los Angeles, California; in June we visited the Phoenix, Arizona metro area; and this weekend we will be in Austin, Texas!

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We will be popping up at Nest Modern July 17th and 18th.

On Friday, July 17th, the home will host a series of Continuing Education Units (CEUs). Check out the details and sign up here!

On Saturday, July 18th, the doors will be open to the public. Plus, when you stop by, you will have the chance to enter to win a Monogram appliance. A full schedule of events is listed here. Sign up for CEUs, join us at the open house and follow us on social media for surprise – yet to be announced – events and giveaways.

See you there!

Find Monogram on Twitter and Instagram.

Find Dwell on Twitter and Instagram.

Monogram Modern Home at Dwell on Design LA May 29 – 31

We’re traveling on a cross-country modern design road trip with Dwell in a prefabricated house, custom-built and outfitted with Monogram appliances. Our first destination in April was Portland, Oregon, and this weekend we will be at Dwell on Design in Los Angeles, California!

mmh-la-headerWe will be popping up the Monogram Modern Home at Dwell on Design LA (DODLA) from May 29th – 31st at the Los Angeles Convention Center. Each year the Dwell editors bring the pages of Dwell to life in this three-day design event celebrating the world of design and modern living. Join design visionaries from around the world and experience the Monogram Modern Home at DODLA.

On Friday, May 29th, the home will host a series of Continuing Education Units (CEU). Check out the details and sign up here.

On Saturday, May 30th, and Sunday, May 31st, the doors will be open to DODLA attendees. Plus, when you stop by, you will have the chance to enter to win a Monogram appliance! Be sure to follow us on social media for surprise – yet to be announced – events and giveaways.

See you soon, Los Angeles!

Find Monogram on Twitter and Instagram.

Find Dwell on Twitter and Instagram.