“Sophisticated styling and exceptional craftsmanship set Monogram apart from all other appliance brands. We don’t cut corners. We polish them to seamless perfection.”
This year Monogram decided to let you peek behind the curtain to learn more about their design and manufacturing processes … telling the story of the craftsmen (and women) whose minds and hands bring these unique appliances to life.
The story behind all Monogram refrigerators is just one example. Each Monogram refrigerator is constructed by expert craftsmen, with painstaking attention to detail. The Monogram team interviewed individuals integrally involved in the building and design of these refrigerators, from Louisville, Kentucky, to Selmer, Tennessee.
“I know the work is done when the edges are smooth and clean. Of all the jobs I’ve had in this factory, this one is my favorite. I like the flow of it.” – Thomas Crewse, stainless steel welder
“I wanted the owner to know right away, before even touching it, that this fridge was made from quality materials.” – Sally Pipkin, industrial designer
“My father was an engineer, and I’m following in his footsteps. I’m inspired when I see a product I worked on in people’s homes.” – Dave Schofield, design manager
Built by hand in the heart of America using glass and metals, the Monogram French Door Bottom Freezer Refrigerator is the embodiment of artistry and workmanship. Follow along on www.monogram.com over the next few months to hear more stories about the men and women responsible for crafting the Monogram appliances destined for your home.
It’s hard to believe that an entire year’s gone by since last year’s Dwell show! Last year was Monogram’s first year at Dwell, and we were overwhelmed by the great response from both designers and homeowners at the event. This isn’t your typical tradeshow – it really is one of the only places in the industry where high-end designers, consumers, and manufacturers can get together and talk about the latest trends in design and innovation.
With that in mind, we at GE Monogram took a slightly different approach to Dwell this year. We are a company of designers and makers, and we wanted to share with the design community a little bit of the behind-the-curtain magic that goes into our products . We know that you put more care and attention into the layout and design of your kitchen than most people realize. We get it, because we have the same passionate debates about the draft angle on a door chamfer or the intensity of an LED lighting solution that you do about all the little details in your home. We’re thoughtful about our design because we know designers and homeowners are as well – so let us tell you a couple stories about how we designed some of our most impressive products.
I can’t wait to see the newest design trends on display – the stuff that’s really pushing the envelope. This is where you can see the latest and greatest in product and home design, and I know I’ll go home with a few hundred pictures of the best new ideas. I’m also excited to see our very own Lou Lenzi (head of Industrial Design) talk about a pretty fascinating trend on the horizon – the micro–kitchen! For years it’s been “bigger is better,” but things are starting to shift and it opens up some truly fascinating design challenges.
So come see us, let us tell you some stories about how we design our most innovative products, and sample some wonderful cooking from Chef Martin Yan while you’re at it!