Month: January 2020

An Urban Firehouse in Dallas

Written by Kim Mays, content strategist for Monogram Appliances

An inspired love for modern architecture and a need for a unique local event venue led Ginger Curtis, to create the Urban Firehouse in the Dallas/Fort Worth area. The elegant, contemporary space serves as home to Urbanology Designs, but also contains private offices and a large event rental space with kitchen area that features Monogram appliances.

As president of Urbanology Designs, Curtis loves the unique architecture of the former fire house. The former bays where firetrucks were housed now features paned glass windows and large double doors that open to a spacious rental area with polished concrete floors and modern accents. It’s perfect for a small wedding reception or company party. From the photo gallery, you can see it is a flexible, beautiful space that follows Curtis’ “relaxed, modern, California-casual vibe” that can be found in a lot of her designs.

The Urban Fire House includes five areas: the engine room, conference room, kitchen, private bathrooms, and an outdoor patio with expansive back garden. Flooring in the conference room is wide white oak plank, which stands out nicely against the painted walls done in All White by Farrow and Ball, which is used extensively throughout the venue. The cabinetry in the kitchen continues the wood tone with rift sawn white oak cabinets with slab fronts. Says Curtis, “I absolutely love our cabinetry—it really makes all the appliances and décor sing.” The countertops are Cambria quartz, which continues the bright, airy California-coast feel.

According to Curtis, her team is in love with the Monogram appliances: “Not only are they beautiful and functional, but we get compliments on them all the time. By far our favorite feature is the Autofill water pitcher in our column refrigerator.”

We love the look of this unique, multi-function space and are honored that they chose Monogram to finish out the kitchen space.

Form and Function: New Monogram Website is Sleek, Modern — And User-Friendly

The new Monogram collections feature high-end appliances designed to function as fabulously as they look.

The same can be said for the redesigned Monogram website.

Monogram tapped into the expertise of master designers to create a contemporary feel for its new Statement Collection and Minimalist Collection, both of which were launched in early 2020. The end result: luxury appliances that exude elevated craftsmanship, meticulously selected materials and attention to detail.

These characteristics are reflected in the new-and-improved Monogram website, too.

“I would describe the new aesthetics as bold but tasteful, airy and sophisticated,” Marie Davis, senior digital marketer with Monogram, says of the new website. “We are using larger, more full-width imagery, which gives the site a very modern feel.”

The site’s design is elegant and unobtrusive, taking a backseat to the images that highlight the brand.

“We really wanted to showcase the design elements of the new collections in the beautiful kitchen photography throughout the site, and on the Statement Collection and Minimalist Collection pages,” Davis says. “We also highlight key materials or performance features in each product line, such as the sapphire crystal knobs on our gas cooktops. It really helps to tell the story of the quality materials and engineering of our products.”

The site’s aesthetic is modern and sleek, yet it doesn’t sacrifice function for the sake of form — which perfectly aligns with the Monogram brand.

The website now features a more streamlined navigation, enabling users to see product specifications in fewer clicks. It also shows key features and specs on product results pages to allow for quick reference while browsing.

“We know that a significant percentage of appliance shoppers begin their journey online, so we want to have a beautiful destination where they can explore our products and easily find information and specifications,” Davis says. “User experience is an important part of site design.”

And though the new site is subtle and sophisticated, it’s far from boring. There are engaging animations and interactive features, along with personalized touches, such as quotes from designers highlighting what they love about particular Monogram products.

When asked what inspired the look of the new Monogram website, senior UX designer Amber Glisson points to the streamlined luxury feel and refined aesthetic of both the Statement Collection and the Minimalist Collection.

“It is important to show the elegance in the industrial design and thoughtfulness of the engineering with every opportunity we have in marketing to a savvy luxury audience,” Glisson says. “A website is often the first touchpoint someone experiences as they are researching what to buy. The more effectively we provide them with the information they need to find the right fit, the more likely they are to want to experience the appliances firsthand.”

Take a look at the new website — and come back often, as Monogram will update the site regularly throughout the year to reflect new products as they are released.

Monogram Takes it to The Next Level at KBIS

In 2019, Monogram made an indelible mark at the Kitchen and Bath Industry Show (KBIS) with a booth exquisitely executed by respected designer Richard Anuszkiewicz. The impeccable space wowed designers, builders, homeowners, architects and everyone in attendance, nabbing the honor of Best Large Booth at the renowned trade show.

“This year, we wanted to take it to the next level,” says Richard, who is once again leading the design of Monogram’s booth at KBIS, which takes place in Las Vegas from Jan. 21-23.

“In every which way we tried to heighten the space. It’s a true showpiece,” adds Richard, who describes the Monogram designs as “future-minded, but with a nod to the past that honors the heritage of craftsmanship.”

The stunning KBIS booth has a theater-like quality, with plush velvet curtains serving as a backdrop to the stars of the show: two separate kitchens featuring Monogram’s new Statement Collection and Minimalist Collection, which were launched in early 2020. Both designs exude thought-provoking concepts, meticulously selected materials and attention to detail.

The Statement Kitchen is a contemporary take on French gourmet influence. It showcases a library wall book case with integrated floating wall ovens and a classic French hearth custom hood above Monogram’s never-before-seen 48-inch professional range and bespoke gold hearth oven. An exotic eucalyptus refrigeration armoire in a starburst tailored grain pattern with leather stitched appliance handles is a show‐stopper.

The Minimalist Kitchen takes inspiration from a dining room setting. The centerpiece of this modern room is a fresh take on a Parson’s table, with both gas and induction cooking elements suspended like pieces of art. The table is comprised of hand‐planed wood, stainless steel counters with brass-inlay detailing. Bringing further dimension to an often‐austere palette, the Minimalist kitchen has two signature brass refrigeration panels by Richard Anuszkiewicz.

“We wanted to bring our booth to life in a multifaceted way by incorporating an interactive ‘show within a show” to enhance and engage each of the audience’s five senses, to stand out from the crowd, and to be ‘The Greatest Showman,’” says Christina Reed, Monogram’s Senior Manager of Custom Display Design. “From enhanced cooking technology to meticulously curated materials, the attendees will be taken on the Monogram brand story and find an appreciation for the finer details used within our products.”

The design team focused on showcasing forward-thinking design — from exotic woods to fine-quality metals — and state-of-the-art products that highlight the mark of luxury you can see and feel.

“2020 is the year of Monogram,” Christina says, “and we are setting a new tone while also elevating to the next standard of luxury unprecedented in this industry.”

Follow along on social media with the hashtag #markofmonogram

Meet the Council: Lori Gilder

California designer uses Monogram to highlight soul, spirit and style

Lori Gilder considers herself one of the “lucky ones” because, at an early age, she already knew what her life’s work would be.

Fascinated by architecture, interiors and puzzles as a child, she knew she wanted to explore how those elements collided to create unique living environments.

Now running her own design firm, Lori says her approach to design is to, “…create chic and classically modern interiors that are elegant and tranquil – by blending organic and natural materials – that integrate seamlessly with the surrounding architecture and landscape.” Monogram helps Lori achieve those goals in the kitchen with clean lines and minimalist design.

Being a part of the inaugural Monogram Designer Council and having a voice within the product development space is very exciting to Lori. “I’ve been most interested in the launch of the Minimalist Collection, as this design aesthetic speaks directly to our client base,” says Lori. As a luxury interior designer, her clients rely on the knowledge and expertise in all aspects of sourcing and product specifications. Lori believes in Monogram’s quality of craftsmanship, state-of-the-art technology and product aesthetic.

Photography by Karyn Millet

Her design firm collaborated with Monogram on a recent project. “We gutted and renovated a 1958 mid-century home in Beverly Hills,” says Lori. They removed a fabulous, 60-year-old, original, pink, metal General Electric kitchen – that was still working – and reimagined it with more organic aesthetic and natural materials. “Partnering with Monogram, and integrating updated GE brand appliances into this modern project, proved to be a huge success for us and for our client.” Lori expects the appliances to last for years to come, just as the pink predecessors.

Photography by Karyn Millet

Now more than ever, Lori is convinced it’s time to rethink how kitchens are designed. “The function of the kitchen is evolving into the ultimate living space,” says Lori. It takes on several roles throughout the course of a day. It’s where meals are prepared and served, where families lounge, where business deals are made and where parties gather. The kitchen really is the heartbeat of a home.