Written by Courtney Kruer, Commercial Development Program – Monogram
The Monogram team traveled down to Orlando, Florida, for the Kitchen and Bath Industry Show last week to showcase our brand to an array of designers, retailers, remodelers, builders and architects. KBIS is truly breathtaking in how large of an event it is and how many people are in attendance. The convention showcases over 600 leading brands in the industry, engaging everyone in the latest trends in products, design and technology.
Not only did we have acclaimed chefs, but we also had globally renowned fashion designer, Zac Posen, cooking right alongside them and signing copies of his new cookbook, Cooking with Zac.
Attendees were ecstatic to not only meet Zac and get a signed copy of his cookbook, but also to hear about his plans to design a one-of-a-kind panel for our Monogram Column refrigerators. Stay tuned for more exclusive plans between Monogram and Zac Posen in 2018, as well as partnerships with craftsmen that epitomize the quality of our brand.
In addition to displaying the custom pizza peel made for Monogram by William Campbell of Anvil Goods, we had another artisan’s talents in a prominent, full-wall display that sparked a lot of conversation. The cast-iron pan covered wall was brought to us by Borough Furnace who sustainably handmakes their products out of recycled scrap iron. Partnering with these artisans supports our passion for craftsmanship, devotion to details and our commitment to Elevate Everything.