Month: August 2017

Interview with Olga Odeide

Recently we interviewed Olga Odeide, Vice President of Industry Partnerships with the American Society of Interior Designers (ASID), to learn about her role with the organization and its’ focus on helping designers.

SRFD: Tell us about your background.

Olga: I’ve had an interesting, non-traditional career arc. I started out in design of a different sort – electrical engineering, circuits and high tech system design. I eventually led a diverse global sales team, but was drawn to more creative pursuits. I pivoted into Interiors and studied at The Art Institutes (where I originally connected with ASID as a student member). After some time at a leading firm working multi-million dollar installations, I combined my design knowledge with my background in business development into a consulting position, working with Design and Architecture firms nationwide to refine growth strategies, streamline operations and maximize profitability. It was during this time that I also enhanced my ASID experience with a Chapter Board role. I’m now at ASID National Headquarters as Vice President of Industry Partnerships, where I work with manufacturers and service providers at a national level to connect them into all that ASID does on behalf of the industry.

SRFD: Why should designers be an ASID member?

Olga: ASID is a community of designers, industry representatives, educators and students who believe that design impacts lives. When you become an ASID member, you are immediately connected to a distinguished network of peers, thought leaders and luminaries. Members have access to the Society’s leading-edge industry research, it’s bi-monthly international magazine, i+D, and a vast array of in-person and online professional development opportunities. ASID offers members a robust chapter experience and the chance to lead at the volunteer, local and national levels. And the Society provides members with a collection of business solutions – contracts, business insurance, health insurance, the ASID job bank, exclusive discounts and more – to help them develop successful careers in the design industry. ASID membership is an invaluable tool in propelling designers to the top of their game.

SRFD: What have you learned from being on the ASID team?

Olga: First and foremost, I’ve learned that the team at ASID headquarters is a committed, high-performing group of talented individuals. I look forward to working with my colleagues every day. I’ve had the opportunity to meet and engage with individual members, Industry Partner members, and leadership at both the local and national level. I’ve formed a new appreciation for the dedication of the designers and representatives I’ve met, and for the vastness of design. There are so many established and emerging areas of specialization – biophilic design, universal design, aging-in-place considerations, workplace and healthcare design – that substantiate the ASID belief that Design Impacts Lives.

SRFD: Favorite ASID experience?

Olga: I’ve had so many great experiences during my tenure with ASID. But if I had to choose just one, I would have to pick The Leadership Experience: Presented by ASID (EXP) which took place in July 2017 in San Diego. EXP was the Society’s most inclusive event ever and featured content for everyone, from emerging professionals to seasoned designers. Interactive workshops, tours, networking events and more were centered around three topic areas – Lead Yourself, Lead Your Team, and Lead Your Firm. ASID is committed to encouraging and training our members to become leaders in the design industry, and that commitment is the driving force behind EXP. Speakers, including Nancy Giordano, founder and CEO of Play Big, Inc.;  Andrew Dent, Ph.D. of Material ConneXion; and several design industry luminaries; offered attendees a fresh perspective on the world of business, leading in the 21st century, and how to lead with authenticity. It was a career-changing experience for all who attended.

SRFD: Tell us a little bit about your partnership with Monogram Appliances.

Olga: It’s been great! Monogram is a National Industry Partner with ASID, supporting the mission to showcase the Impact of Design. National Industry Partner membership provides Monogram access to the broad ASID Chapter network to get brand visibility, participate in various activities, and build relationships with designers at the local level. In addition, we work closely with Monogram designer engagement leader Alex Skobel to better understand Monogram’s overall goals and objectives to augment efforts with sponsorship at the national level. We’ve had great success with both exposure and engagement with designers, and look forward to continuing to grow our partnership for many years to come.

Transitional Kitchen Remodel

This week, we’re talking to a designer whom we’ve interviewed before. Robin Burrill is CEO/Interior Designer of Curb Appeal Renovations. She recently completed a major kitchen remodel using Monogram appliances, and she tells us her story below.

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This was the second job that we were asked to complete for this homeowner…and while the first was a bathroom, it was very traditional. For their kitchen, the homeowners wanted a traditional style, but with more transitional elements.  Transitional?!  Yes! 

Many probably don’t know what that means, so let’s explain it by saying transitional design helps move from traditional to slightly contemporary using very clean lines, not all the “fussiness” that traditional can sometimes have.  And not all the decorations you see in a typical traditional design.

Curb 2017 Tice Lo Rez 613 

Much of this project was also structural.  Since the home was built in the 1980s, it had very tiny rooms and, of course, the typical 8’ ceiling.  While they wanted to completely open the kitchen, dining, and living areas, due to structural issues with the second floor, it was cost prohibitive to do so.  The changes we did decide to make gave the area a much more cohesive, wide open look.

 Curb 2017 Tice Lo Rez 608

Since the appliances were original to the house, and these owners loved to cook, they added just about every appliance to the kitchen that they could!  The 48’ Monogram range and the custom navy blue hood are the center of the kitchen with the pot-filler placed over the range.  Since she didn’t want a freezer in the kitchen (it’s in her laundry room right around the corner), we installed the 30” Monogram refrigerator column. The Monogram microwave was installed in the upper cabinetry, next to the refrigerator, making easy access for reheating foods or when preparing meals.

Curb 2017 Tice Lo Rez 652

Since the island was so large, not only were we able to get seating on the living room side, but the whole island also has an incredible amount of storage.  On the one end of the island, closest to the door leading to the backyard/pool, we installed both the Monogram ice maker and under counter fridge for easy drink access.  Instead of building a walk in pantry, the storage in this kitchen is incredible — with two-floor ceiling pantry cabinets with pull-out drawers, to the pull-out drawer on the one side of the range, the floor-to-ceiling appliance storage at the opposite end of the kitchen and all the upper cabinets…the walk in pantry just isn’t needed!

Curb 2017 Tice Lo Rez 535

All the cabinetry in the kitchen was painted from DeWils. The main cabinetry is not quite white and the island, while in the pictures due to the natural light, actually matches the custom hood in navy.  The counters are Superior (that’s the color name!) quartzite and while it is beautiful, it does require extra care as it is porous like marble.  The backsplash is a traditional style, subway tile, but with that transitional twist that we talked about earlier in glass!  

We installed hardwood from the front door, through the dining, kitchen and living areas to match the existing hardwood in the house.  The dining room also got a facelift with a dramatic navy ceiling to match the hood and island and a beautiful light seafoam green on the walls.  Polished nickel pendants were installed over the island, along with a new chandelier in the dining room and ceiling fan over the breakfast nook.  The final touch was the polished nickel hardware on the cabinets…giving the classic shaker door an elegant detail!