First Half Recap of the Monogram Modern Home Tour

We recently interviewed Alex Skobel, Monogram Designer Development Manager and lead for this year’s Monogram Modern Home tour, to find out her thoughts on the first half of the tour. The Monogram Modern Home tour will resume next month (September 9 and 10) in Houston, Texas.

SRFD: What have you learned from the first three tour stops?

Alex: The first three stops have been a huge success for the Monogram brand. I would say the biggest thing we learned is that it is key to tie the Monogram Modern Home to an event that is going on in the local market to help drive traffic.

SRFD: What do you think you will do differently in the next three tour stops?

Alex: We have done a great job connecting with the designer community, but we are going to really amplify the communication through the local NKBA and ASID chapters for the rest of the stops.

SRFD: Favorite experience so far?

Alex: My favorite experience so far was the panel discussion we had at the DODLA show. The panel consisted of Michela O’Connor-Abrams, CEO of Dwell; Lou Lenzi, Director of Industrial Design for GE Appliances; Jamie Derringer, founder of Design Milk; Gretchen Hansen, founder and CEO of Decorist; and Lisa Blecker, Director of Marketing at Resource Furniture. What a great group of smart, creative and experienced people. The audience was so engaged with them and I loved it!

Alex's favorite panel at DODLA

Alex’s favorite panel at DODLA

SRFD: The city you’re most looking forward to?

Alex: I’m really looking forward to the Miami stop, since we are tying that event to Design Miami which happens November 30 – December 4.   Should be a fabulous couple of days in Miami with the designer community.

SRFD: A city you would love for the tour to visit?

Alex: I would love for the tour to visit Denver because it’s an up and coming city with lots of culture to it.

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