NeoCon 2016

Written by Georgie Vetter, Product Specialist at the Chicago Monogram Design Center

Last month, the Merchandise Mart in Chicago held its annual designer exposition, NeoCon. NeoCon is one of the most recognized and attended trade shows in the industry. This year, more than 50,000 designers walked the halls of the Merchandise Mart viewing the latest and most innovative solutions in commercial design. NeoCon has remained focused on being at the forefront of changing commercial design and business trends.

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The Monogram Design Center was buzzing throughout the three-day exposition, with many designers walking through showing a lot of interest in induction cooking. During NeoCon, the Monogram Design Center showcased Sous Vide cooking, a method of cooking in which food is sealed in air-tight plastic bags then placed in a temperature controlled water bath which brings meats, fish, and poultry to the perfect internal temperature each time. We also introduced designers to the new pizza oven, which will be making its debut in the Chicago Design Center later this fall. The Amazon Echo made an appearance during NeoCon. Designers were shown how Monogram appliances are able to be integrated within a smart home. The designers that came through were very intrigued by the pizza oven and expressed a lot of enthusiasm toward the new product. We know they are looking forward to seeing it in person!

On the Tuesday of NeoCon week, Sheri Gold, National Showroom Manager, presented a CEU to a group of designers on how to grow their business through social media. The Social Media CEU offers in-depth explanations of four social media platforms (Twitter, Houzz, Instagram and Pinterest) and how best to use them within the design world. The CEU also provides a brief overview of Hootsuite, Periscope and Snapchat. During the CEU, we had a panel that included Julie McCrary, Social Media Manager for White Good; Monogram Lead Product Specialist Christina Dragota; and Monogram Product Specialist Georgie Vetter to provide their input during the presentation.

Overall, NeoCon was a great week for the Monogram Design Center. We were able to make many new designer contacts and enjoyed being able to give more information on Monogram appliances and what we are doing next.

 

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