What happens when 55 Designers are put in a room with 25 GE Industrial Designers, Marketers and Product Managers? What could have been a clash of creative right brains with corporate left brains ended up being a collaboration of excitement, energy and imagination!
The first ever Monogram Designer Summit was an action packed adventure to look towards the near future of high end appliances. What will the homes look like? Who will be the consumers? What functionality should the appliances have?
The answers were as varied as the personalities in the room, but all agreed that the next ten years will see a morphing of multi-generational people wanting multi-functionality from their appliances. There was one camp that suggested that there needs to be a new word to replace “Kitchen” since that room is truly the “Living Room” of the house.
And what about using one’s smartphone to operate and manage all the household appliances? This was a hot topic that seemed very polarizing on Yes or No … and don’t stereotype that the older generations are the ones not wanting to adapt to this.
The overall message: One size will certainly NOT fit all; customization, in various forms and functions, is going to be needed.