Month: April 2015

Designer profile: Eldon Wong

The Monogram Experience Center (MEC) brings designers to Louisville, Kentucky, for three-day experiences to learn about Monogram, the design process, our appliances – and even cook with them! We interviewed each designer to learn a little more about their background and design experiences.

Today’s profile highlights Eldon Wong from Eldon Wong Design in New York City, New York.

Eldon Wong, recent participant at the GE Monogram Experience Center in Louisville, Kentucky

Eldon Wong, recent participant at the GE Monogram Experience Center in Louisville, Kentucky

SRFD: How did you become interested in design?

Eldon: I guess like any designer I have always been interested in visuals, even growing up on the prairies of Canada! Design books I read in school are still the same references I use in all my projects so that confirms my design DNA! After working for a museum service consultancy, I worked on a small project for a client on her first NYC apartment and 15 years later I am still working on her other residences. From that starting point I have worked on other projects in the U.S. and overseas.

SRFD: Tell us about a recent project you really enjoyed.

Eldon: Currently I am converting a typical 1970s spec house, by a lake in Connecticut, into a rustic cottage. Not my usual style so it makes me look and learn new things! A challenge that I enjoy.

SRFD: A trend you’re over?

Eldon: I never did understand the idea of a TV over the fireplace. Understandably if you have no choice in the matter. But in redesign and new construction it is totally unnecessary as the sight lines are much too high! I still see this idea on TV renovations.

SRFD: A trend you’re excited about?

Eldon: Eclectic interiors that mix old, new, cheap and expensive. Great interiors should not be generic and look like everything was purchased at one showroom. They should be personal and filled with things that reflect the owners.

SRFD: What did you learn in Louisville?

Eldon: Beside the great hospitality and food – hmmm. Actually, I really enjoyed the factory tour and wish it was longer! The idea of MADE IN THE US is a great selling point for me so watching the assembly line was a highlight. In regards to the products, it was quite interesting to compare the high end range with GE competitors. I was quite surprised that the GE pro range was comparable if not better than others – it really comes down to the branding issues.

Monogram Modern Home in Portland April 25 & 26

Join us on a cross-country modern design road trip with Dwell. First destination, Portland, Oregon!

04-23-15_Monogram_InstagramPost-1What’s happening in Portland this weekend? Dwell and Monogram recognize Portland for its culture and community of makers, visionaries and craftsmen. It’s the perfect location to kick off our tour.

We will be popping up the Monogram Modern Home directly adjacent to Rejuvenation (1100 SE Grand Ave, Portland, OR, 97214) , one of our favorite local spots in what we are affectionately calling the “Design District.”

On Saturday, April 25th, the home will host a series of Continuing Education Units. Check out the details and sign up here!

On Sunday, April 26th, we will be open all day to the public while teaming up with Rejuvenation to support their Sunday Emporium, continuing the celebration and recognition of craftsmen in Portland who are creating inspired designs. Plus, you will have the chance to enter to win a Monogram wine reserve if you stop by.

A full schedule of events is listed here. Sign up for CEUs, join us at the open house and follow us on social media for surprise – yet to be announced – events and giveaways.

See you soon, Portland!

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Join us for Dwell’s #ModernMonday tweet chat TODAY!

Every Monday at 1 pm EST, Dwell and Design Milk invite experts and fans to weigh in on trending topics in design during a one-hour Twitter chat, #ModernMonday. This week, Monogram will be joining the chat to talk about consumer trends and appliance product development in America with special guests GE Appliances’ Industrial Design Director Lou Lenzi, John Colaneri of HGTV’s Kitchen Cousins, and Hufft Projects.

We are looking forward to a lively and engaging chat. Hope you can join us. Follow the conversation on Twitter with the hashtag #ModernMonday at 1 pm EST today.

GE Appliances' Director of Industrial Design will join Dwell and Design Milk on the #ModernMonday Twitter chat today at 1 pm EST.

GE Appliances’ Director of Industrial Design will join Dwell and Design Milk on the #ModernMonday Twitter chat today at 1 pm EST.

Designer profile: Felicitas Oefelein

The Monogram Experience Center (MEC) brings designers to Louisville, Kentucky, for three-day experiences to learn about Monogram, the design process, our appliances – and even cook with them! We interviewed each designer to learn a little more about their background and design experiences.

Today’s profile highlights Felicitas Oefelein from F O Designs in Brooklyn, New York.

Felicitas Oofelein, recent participant at the GE Monogram Experience Center in Louisville, Kentucky

Felicitas Oefelein, recent participant at the GE Monogram Experience Center in Louisville, Kentucky

SRFD: How did you become interested in design?

Felicitas: I have been interested in design ever since I can remember. My Barbie dolls were less interested in playing dress up but lived in fabulous multi-level homes in my bookcases…

SRFD: Tell us about a recent project you really enjoyed.

Felicitas: Last year I went back to St. Martin to do some additional work in a client’s vacation villa. While there we experienced a Level 3 hurricane, which was quite unexpected. Part of the property was flooded, which means that now there is more work to be done. Since these clients are very dear to me, I am, of course, very excited about the prospect of spending more time working in the Caribbean.

SRFD: A trend you’re over?

Felicitas: Oh, I am so very over any materials that try to look like something else … ceramic tiles looking like wood floors, or quartz counters looking like marble or granite. I just cannot understand this as a concept at all. I prefer pure materials. Concrete that actually looks like concrete and not like leather for a change.

SRFD: A trend you’re excited about?

Felicitas: I love that there is a trend towards smaller homes that are built and designed higher in quality. It seems that McMansions are finally a bit passé, and that people have realized a smaller but well built quality home is something more worth striving for. Bigger is not always better!

Maybe the same will be happening with appliances? I am just in love with your 30” Monogram fridge with the convertible fridge freezer drawer! When will we finally get a high end 24” range with matching over-the-range microwave with hood? Or an Advantium in that size? All of Europe lives with 24” wide appliances. And being from New York, I can tell you there really is a need.

SRFD: What did you learn in Louisville?

Felicitas: I learned a lot, I was very impressed by the factory tour and the pride people take working for GE. I also loved how much GE was invested in making a better product at a good and very competitive price point. I am originally from Germany but have lived in New York for over 20 years. It is also important to me to support our own economy and the ability to purchase products that are built here has meaning to me.

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Image of the St. Martin home designed by Felicitas Oefelein

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Image of the St. Martin home designed by Felicitas Oefelein

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Image of the St. Martin home designed by Felicitas Oefelein

 

Crafting the Monogram French door refrigerator

As Michael Mahan mentioned in his post about Monogram’s focus on craftsmanship, sophisticated styling and exceptional craftsmanship truly set Monogram apart from all other appliance brands. The development and manufacturing process is unique, and allows each individual to play a key role. Watch this video to learn how the Monogram French door refrigerator is not your average appliance from an automated factory. It was put together purposefully: for you, for your kitchen, for your home.

Learn more about the Monogram French door refrigerator here.

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Dwell and Monogram team up to take modern across America

Visiting a showroom, browsing the Internet, and flipping through beloved design magazines are all great avenues to find new appliances and compare models and features side-by-side. With Dwell’s 11 platforms, however, the experience of exploring the latest in modern design extends far beyond dog-eared pages and bookmarked search engine results. Understanding that design-savvy consumers and industry professionals can quickly become inundated with information about designing the hub of the modern home—the kitchen—Dwell and Monogram are bringing the experience to life through the Monogram Modern Home.

mainhub-header-cap-rightOne of the leaders in prefab construction, Method Homes, partnered with Dwell and Monogram to build a custom 1,100-square-foot home to showcase the craftsmanship and innovative features of Monogram’s newest and most popular high-end appliances. Over the course of six months, the Monogram Modern Home will travel to key markets where Dwell and Monogram will host influencer events, consumer tours with product demos, and continuing education opportunities for the trade audience.

The event series kicks off in Portland in April, and will travel to a new city each month—including Los Angeles for Dwell on Design in May and then on to Phoenix, Dallas and Austin—before concluding the cross-country tour in Boston in September. Known for superior design, Monogram appliances are manufactured with high-quality materials and are innovative and intuitive—always with the consumer’s myriad needs in mind.

Join us on our journey and see when and where we’ll be stopping near you!

 

Monogram Dream Kitchen Design Contest Deadline Extended

Call for Entries: Deadline extended – August 31, 2015

Attention Designers, Architects, Builders and Remodelers: You now have more time to enter the Monogram $150,000 Dream Kitchen Design Contest.

GE is proud to announce the Monogram $150,000 Dream Kitchen Design Contest. We’re giving away $150,000 USD in cash prizes, and all you have to do is put your imagination to work to design a gorgeous kitchen using Monogram appliances. You could win up to $25,000 USD, plus gain national exposure through recognition at the awards ceremony and GE marketing. Contest rules are simple and straightforward, giving you carte blanche to pursue your creative vision.

Enter here.

Deadline for entry: All submissions must be received by August 31, 2015.

Open to all kitchen designers, architects, professional builders and remodelers in the US and Canada. More details here:

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