Designer profile: Guillermo Bazua

The GE Monogram Experience Center brings designers to Louisville, Kentucky, for three-day experiences to learn about Monogram, the design process, our appliances – and even cook with them! We interviewed each designer to learn a little more about their background and design experiences.

Today’s profile highlights Guillermo Bazua with Lori Carroll & Associates in Tucson, Arizona.


Guillermo Bazua, recent designer attendee at the Monogram Experience Center in Louisville, KY

Guillermo Bazua, recent designer attendee at the Monogram Experience Center in Louisville, KY


SRFD: How did you become interested in design?

Guillermo: I first started with design as a graphic artist, but before then, I was fascinated with comics and the very unique graphic illustration style. This love propelled me to Illustration and advertising art. Graphic arts prepared me for the fundamentals of design. I fell in love with buildings and homes more particularly, on a trip to Wausau, Wisconsin, about 14 or 15 years ago. I can still see the huge leaves falling as I watched a family playing between the trees in front of their home.

SRFD: Tell us about a recent project you really enjoyed.

Guillermo: I enjoy most of the projects I’m involved in, but a recent kitchen and laundry room remodel comes to mind. We are using the same footprint of the existing kitchen, but adding a big twist. We have concealed the pantry opening with a wall of cabinets and integrated refrigeration, along with adding a hidden door opening. Doing so allowed the existing pantry space to double without moving any structural walls.

SRFD: A trend you’re over?

Guillermo: I’m getting close to being over stainless steel appliances. New stainless steel finishes make finger prints not as noticeable, but they are still there. Keeping them looking “showroom” is impossible in a home with kids and active cooking.

SRFD: A trend you’re excited about?

Guillermo: Different appliance finishes. GE has a very good looking color with their slate.

SRFD: What did you learn in Louisville?

Guillermo: My perceptions didn’t meet the reality, I have always thought highly of GE products. But being in the high end market and specifying the big three, I never considered GE to be on the same playing field. I was grossly mistaken. Monogram has more than a few products that should go in many high end kitchens, the Advantium oven being the first.

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